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PROTECTION OF PRIVACY

GoldExchange is committed to the protection of your privacy and to the implementation of fair information practices. We will never willfully disclose any of your personal information to third parties without your consent. Please review the following Privacy Policy to understand what information may be collected from you, how it may be used, how we protect it and how you may opt in or out of its collection. Please also see our User Agreement [[ADD LINK]], which governs your use of our sites and platforms.

PRIVACY POLICY

This privacy policy ('Privacy Policy') applies to any sites, features, applications, widgets or other content produced by GoldExchange. BY USING THE GOLDEXCHANGE SITES AND APPLICATIONS, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY.

GoldExchange reserves the right to amend this Privacy Policy at any time without prior notice to you, and any changes we make will be effective immediately. Please return here periodically to review this Privacy Policy for changes. If you have any questions or concerns regarding this Privacy Policy, you can contact us by emailing security@goldexchange.com

I. Information Gathered on Our Platform

1. Information You Provide

GoldExchange may ask you to provide personal information to identify you, complete your orders or register you to receive communications from us. This information may include your name, email or home addresses, phone number or credit card information, and it allows us to provide you with the services you request.

2. Information Collected Automatically

GoldExchange, in addition to our advertisers and service providers, may automatically or passively collect information on how our site is used. This usage information allows us to tailor information to our visitors and your interests. It includes anonymous, aggregate information such as:
IP addresses, device and network characteristics and operating systems, language preferences, browser types, page views or 'clicks,' referring URLs, dates and times of visits and purchases, as well as clickstream data.

Cookies: GoldExchange uses strings of information stored on your device, known as 'Cookies,' to support the function of our sites and applications and for security purposes. We may also use Cookies to customize your experience at GoldExchange by including relevant or non-repetitive content and advertising. You can disable Cookies by changing your browser settings, however this may cause certain features and services of our platform to work improperly. By disabling Cookies, you assume all responsibility for the resulting loss of functionality.

[[ADD THIS SECTION WITH THE IMPLEMENTATION OF BANNER BEACONS]] Banner beacons: GoldExchange utilizes banner beacons (also called 'clear gifs' or 'pixel tags'), which are identifiers that indicate pages have been visited or emails have been read. Unlike cookies, banner beacons are embedded on websites and emails invisibly, and are not stored on a user's device. They may cause your browser to access content from another server. We use this technology to better understand the effectiveness of our content.

Google Analytics: GoldExchange implements Google Analytics to gather anonymous information about your interaction with our sites and platforms. This information may be used to tailor advertising to better suit your interests. You may opt out of Google Analytics (see 'Opting Out').

3. Transfer of Information to and within the United States

GoldExchange is headquartered in the United States. In using the GoldExchange site and platform, you consent to the transfer of your information to and within the United States.

II. Sharing of Information

We will not provide any of your personal information to any third parties without your consent. Any sharing of information with third parties occurs only as set forth in this Privacy Policy:

1. Entities Providing Services On Our Behalf

GoldExchange may disclose information to those who help us in providing our products and services. These service providers may provide customer service, participate in marketing and promotions or analyze, store and protect data. All service providers are prohibited from sharing or selling your personally identifiable information.

2. Third Party Advertisers

GoldExchange does not share personal information with third party advertisers. However, advertisers, sponsors and/or analytics service providers may set and access their own cookies and banner beacons to collect anonymous, aggregate information to better target their advertising. You may opt out of some targeted advertising (see 'Opt Out').

3. Business Changes and Transfers

If GoldExchange is acquired by another entity, GoldExchange may disclose user information we have collected as part of the due diligence process.

4. Legal Disclosure

GoldExchange will disclose user information to law enforcement where required by law, such as at the request of authorities conducting investigations or to respond to emergencies. We disclose such information with the intent of protecting the rights, property, safety and security of the public at large.

5. Children

GoldExchange does not market to children under the age of thirteen, and will not knowingly collect personal information from children under that age. If we become aware that one of our users is a child younger than thirteen, we will delete that person's information from our database.

III. Security

GoldExchange employs several security measures to protect your information, including Norton security systems, secure servers and website encryptions. We secure all credit card transactions through Authorize.net and Paypal, ecommerce merchants that employ information safeguards and fraud prevention. Although our security measures are extensive, no electronic transmission is ever 100% secure. Any information you provide over the Internet is provided at your own risk.

IV. Opting In or Out of Information Sharing

1. Opting In

GoldExchange sends periodic promotional communications to our customers and to members of our Newsletter. To opt in to receiving our Newsletter, you can subscribe at [[INSERT SUBSCRIPTION LINK HERE]].

2. Opting Out

Email: Each of our promotional emails includes a link to unsubscribe from our mailing list. Unsubscribing from our promotional emails will not preclude you from receiving transactional emails.

Advertising: You have the option to opt out of certain network advertising programs at http://www.networkadvertising.org/managing/opt_out.asp. Opting out of these programs does NOT prevent you from seeing advertisements while on our site or others, however, the advertising content will be less reliant on aggregate information, and therefore may be less relevant.

Google Analytics: You may opt out of the Google Analytics system at http://tools.google.com/dipage/gaoptout.

3. Other Sites

GoldExchange sites and platforms contain links to other sites that we do not own or operate. We do not control or endorse, nor are we responsible for these sites, their content, privacy policies or practices. These sites may independently collect data or your personal information and may or may not have their own privacy policies, and you should take this into account as you connect to them.

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